Fairing

What Fairing Is

Fairing is a post-purchase survey platform designed to transform post-checkout into a strategic data collection point. It enables brands to capture real-time, zero-party data through customizable surveys, offering actionable insights for attribution, personalization, customer research, and conversion rate optimization (CRO). Through its unique "Question Stream™," Fairing helps brands understand customer motivations and optimize marketing strategies based on direct feedback from buyers.

What It Solves for Brands

Fairing addresses the gap in customer attribution and behavioral data by providing brands with a tool to ask customers directly how they heard about them, what influenced their purchase decisions, and other key data points. This eliminates reliance on third-party data and platform-reported metrics, giving brands clearer, more accurate insights into their customer journey. Fairing helps brands make informed decisions about their marketing spend, improve customer experience, and boost long-term customer value (LTV) through continuous insights.

Question Stream™

Fairing’s Question Stream™ is a customizable survey tool that allows brands to ask targeted questions based on customer demographics, product purchases, or geography. This feature helps brands collect precise data in real-time and link customer feedback directly to transaction data, making it easier to optimize marketing strategies.

LTV Analytics

Fairing's LTV Analytics feature pairs customer feedback with historical order data to calculate accurate customer lifetime value (LTV) based on attribution channels. Brands can segment LTV data by acquisition channel or survey response, offering a granular view of which channels generate the highest value customers over time.

Frequently Asked Questions

What response rate should I expect?

Fairing typically observes an average response rate between 40% and 60%. Lower response rates can occur due to factors like pop-ups or slower loading confirmation pages.

How does the 14-day trial work?

Fairing offers a free 14-day trial where brands can immediately start gathering survey responses without any upfront cost.

Can I preview my questions before they go live?

Yes, Fairing allows you to preview questions via a link on the Question Stream setup page before making them live.

Can I cancel at any time?

Yes, you can cancel your Fairing plan anytime. Shopify merchants can easily remove the app from their Shopify account to cancel.